Auchan case now as the prices of cars …. The distributor Lille launched on June 15 a website dedicated to the sale of new vehicles, auto.auchan.fr. There are nearly a thousand offerings, including a Renault Scenic with 27.5% reduction, a Peugeot 308 SW sold out to – 30.5% and a Fiat Bravo to -32%. For several years the supermarkets trying to invite themselves in the sale of new cars, an area jealously guarded by the dealers.
Auchan, which prides itself on offering discounts ranging on average between 17% and 30% on list prices, has opened a significant gap. For the first time, cars are always sold under the banner of a giant food distribution.Intermarche had joined last year with Ford, but it was a one-off, and cars were actually sold by the dealers.
Auchan was him, not associated with a builder, but at a site specializing in selling new cars online, self-ies.com. Its offer is also the same as self-ies. Com. The distributor has the know-how of its partner, the latter benefiting in return for the commercial clout and reputation of the brand.
No home delivery
"We hope to sell between 5 000et 10,000 cars a year," says a spokesman for the distributor. More prudent, given the novelty of the service, currently running, Thierry Koenig, co-founding and development of Auto-IES, prefers to set a "target of several hundred cars per year sold on the site of Auchan.
Last year, Auto-IES has achieved 30% of its total sales (7800 vehicles) in a white label, on behalf of sites and Mistergoodeal CDiscount. Through its partnership with Auchan, the company should enter into a new dimension. Other chains of large retailers to follow in the coming weeks. Such partnerships allow the supermarkets to expand its offering. After the drugstore and jewelry, cars may be the next bastion to fall, although dealers are resisting.
Cars purchased abroad
Auto-IES has a stock of about a thousand vehicles, purchased in part dealers. They have indeed achieve business objectives to collect premiums at year end. They hesitate not to overstocking slightly.Leave a sell then a few vehicles from websites, including specialists in selling cars online or with each other, offering almost all new cars to their members. When the car was originally purchased from a dealer, the user must take delivery at the latter, sometimes at the other end of France. This important detail is known at the time of order.
Auto-ies.com buys mostly car abroad, more than 6,000 per year. Customers can then pick up their car directly at Auto-IES, Magny-en-Vexin (Val-d'Oise), or in one of 16 sites in the province. It will be the same for purchases made on auchan.fr. In general, prices of cars bought abroad are better than cars from dealers: any rebates are larger (average 30%) and vehicles are better equipped.
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