To fight against their roundness, the French now have a choice. On the steps of Weight Watchers, Nestle launches an assault on the hexagonal market are overweight with the management program to consumers personalized weight Jenny Craig. Since Monday, a site in French offers interested persons the same services that the sites American, Australian, Canadian and New Zealand.
As elsewhere, the French website offers a consultation by phone or at a center with "a Jenny Craig consultant. After a personalized, the latter offers menus that the customer can be delivered at home or go for a center. Regular monitoring is also implemented throughout the program. The site also offers a range of tips to keep in shape and lose weight. The French will pay 9.90 euros per day for 3 menus.
Seventeen centers will emerge in France. To recall, a study by Inserm showed that 31.9% of people over 18 were overweight. "The French studies have exceeded our expectations. It is truly a great opportunity, "explains Ralf Loehrl charged segment weight for Nestl? Europe saving account payday loan . The group plans to open its programs to the UK market soon.
The fight against Weight Watchers restarts
Nestl? launches into a market already occupied by several groups such as Slim-Fast, Unilever or Gerlin?a, Nutrition & Health. But the biggest competitors is Weight Watchers, well established in Europe. The announcement did not help relations have deteriorated between their two groups on the U.S. market. Latest clash to date: an advertising deemed misleading by Weight Watchers International.In early February, it filed a complaint against Jenny Craig to court in New York. He accused his rival of having staged the actress Valerie Bertinelli, studies comparing Weight Watchers 10 years old with new ways of Jenny Craig to come to the conclusion that these programs were twice as effective . Jenny Craig has admitted his mistake and stopped such advertising.
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