More than three days to hunt for bargains: the winter sales started January 6 will be completed February 9. According to a survey by the Chamber of Commerce and Industry of Paris (CCIP), 53% of Parisian merchants expressed disappointment with these balances. For 55% of them, "the result of these items is lower than the previous winter, though it was already subdued.
The investigation reveals that "many leaders of businesses to deplore promotions, in all forms, and private sales, which customers accustomed to buying at a low price all year and distort the sales period.
The floating balances are poorly perceived by traders
They also inveigh the establishment of "floating balance" that can choose the dates of two weeks of additional balances.Moreover, three quarters of them say not to be used during the autumn / winter and 70% have no plans to use over the next six months. Yet 57% of the persons introduced themselves as satisfied with the result although for now there has been no consultation, either with a merchants' association or federation, or dates fixed in a collective manner.
Traders interested in this subject harmonization. This situation will surely change. In a statement, the National Council of Shopping Centers (CNCC), in consultation with the Union of the great trade center (UCV), advises its members to organize the next floating balances to a common date of 21 to 27 April.The goal is to become "a real go of consumption."
The snow has complicated travel
The 2009 vintage was also very disturbed by the snowfall during the first half of sales, which has rendered inaccessible many shops especially in the provinces. For Franck Delpal, economist at the French Institut de la Mode (IFM), "when you miss the first fifteen days, it's hard to catch up."
The same applies to the grouping of cards that recorded the greatest number of payment cards since the beginning balances, Saturday, January 16, that is to say the second Saturday after the beginning of the period, while that Usually this peak is reached on the first Saturday Payday Loan for Bad Credit .Besides the peak in 2010 amounted to 23.2 million euros, down 0.2 million compared to 2009.
According to a survey by Ifop published January 22, the French were less likely to visit the shops. Only 53% of respondents said they made the winter sales against 70% in January 2009.
Disparate results
For Claude Ball, president of the UCV, department stores "take their game well," especially in Paris, as in the provinces, particularly in the west, there was more snow.Galeries Lafayette recorded a growth of 4% (+9% boulevard Haussmann) since the beginning balances, while the year before it was already 8% Delaoutre says Paul, general manager of the branch department stores group .
Internet sales are exploding
However, internet sales have increased 19% during the first six days by the Federation of e-commerce and distance selling (Fevad). Since the trend "seems to be confirmed" by Marc Lolivier, general delegate of the Fevad. This was due to snow, causing problems for businesses, but conversely that arranges sales online and also the significant increase in the number of Internet sites and shops.
The investigation of the CCIP also reveals that over 70% of traders believe that the Internet and private sales are "real competition" during sales.Traders lament as "small prices on the internet, which distort the perception of consumer prices and make it very demanding."
A survey of winter sales online supports this observation. Directed by the merchant site Brandalley with Benchmark Group, publisher of the Journal of the Web, the survey indicates that respondents spend twice as much Internet in a physical store during the sales and 45% spent less during this period due to multiplication periods of remission.