Not enough to reassure employees. Geodis, one buyer competing Sernam, does not seem hostile to the event of liquidation of the carrier into bankruptcy. In an interview with Journal du Dimanche (JDD), CEO of Geodis seems to slow down the four irons to the assumption of a recovery.

So he must know Tuesday whether to uphold or cancel its offer, it considers, in the JDD, the financial position of Sernam concern. It is "the worst expected. Some customers have gone to competition, contractors are concerned, important collaborators have left the company … The ministries concerned have known this for a year, "says Pierre Blayau the JDD.  

The CEO of the subsidiary of SNCF freight maintains he has always matched its takeover offer on two conditions: neither nor Geodis Sernam should only be considered by Brussels as the person paying the € 642 million illegal aid paid to Sernam by the station when it was privatized. Wednesday, Brussels has actually leaned in this direction, at the request of French authorities.

The second condition relates to the viability of Sernam. "Everyone seems to have forgotten. But today, we have no guarantee that this condition is met, "says Pierre Blayau. Earlier in the week, he lamented that "half of the turnover of Sernam has evaporated in recent weeks." The carrier's management denies.

Do not "dramatize" the liquidation

The CEO of Geodis had already held this speech to the unions, now pessimistic. "It made us realize that it will not be able to maintain its offer," said Alain told AFP Wednesday Delpuech CGT Sernam, emerging from a meeting with the boss of Geodis. FO Transport, meanwhile, also anticipating an into liquidation by the Sernam commercial court of Nanterre Tuesday.

Assumption that Pierre Blayau seeks, in the JDD, to dramatize. In the event of liquidation, the SNCF and Geodis will be in his able to reclassify one thousand employees employed on Sernam 1441, while the partial takeover offer for Geodis provides for the continuation of that about 800 jobs.

A round table organized at the end of March by the Ministry of Transport also sought to identify sector companies likely to make other offers of reassignment. "So do not dramatize this scenario," said Pierre Blayau. The unions, meanwhile, are not of that opinion. "What will the retail positions, what are the conditions of employment, which will be taken?" Worries Alain Delpuech. All have in mind the example of SeaFrance.

In September 2008, the President shall declare 38 times the word "crisis". At the time, into recession is symbolized by the collapse of the subprime bubble and the collapse of Lehman Brothers. In November 2011, the difficulties have not disappeared, but the excessive debt of the States of the euro area, combined with rising interest rates, is at issue. What, among other things, plunge Europe into a "brief period of recession," as the OECD noted in its latest report.

"The idea of ​​the all-powerful market that is always right, it's over," Nicolas Sarkozy had struck in 2008. The President would then "re-found capitalism on ethics." Today, markets, wary, put pressure on European government claiming the lowest interest rates high payday loans with no fax.And when Standard & Poor's error sends a message stating that it lowered the rating of France, no sanction can be taken, despite the threats of the Minister of Economy Baroin.

• Debt: rigor replaced the stimulus

In September 2008, the time is not in a pinch. The word "debt" is also pronounced only once on a 45-minute speech. Prime Minister Francois Fillon may well have said, from 2007, that France is in bankruptcy, Nicolas Sarkozy prefers comfort by speaking of recovery. In fact, France will suffer a crisis less severe than its neighbors: the stimulus package and the "automatic stabilizers" (welfare, RSA) have cushioned the recession. But these instruments have increased the debt.

This good performance is due to the pricing bottom of the sign. That the budget would shrink consumer this year, Leclerc done since a few months more to offer the Nutella jars, bottles of Coca President and cheese at the best price. The group has "invested nearly 25% of the margin," explained Michel-Edouard Leclerc mid-July, commenting on the figures of the first half.

The strategy paid because Leclerc is gaining ground: its market share was 17.4% in early August, up to a point in a year.These are mainly customers who now prefer to Carrefour to shop at Leclerc. Carrefour has lost almost one million customers a year, says the firm Kantar. Consumers have felt that the company has passed the rate increases negotiated with suppliers in the spring. This summer, the group also backed down, becoming aggressive pricing.

400 terminals withdrawal in 2015

Newer phenomenon also explains the slowing of Carrefour and Leclerc force: the drives low rates payday advance. "A significant part of the decline in Carrefour," which has only a few points of withdrawal of courses ordered online, "is already benefiting from E. Leclerc and Auchan, note Kantar. With Auchandrive and Chronodrive, Auchan is the pioneer of these terminals, located next to the supermarket or along a busy road.Noting that the French want to spend less time to shop and do not want to pay more, as with delivery services or Houra Telemarket, Leclerc decided in 2007 to max out the Yankee brand. In late June, 101 E. Leclercdrives were already spread over the territory. They will number 150 at the end of the year and 400 in 2015. In this horizon, Leclerc expects to achieve with this method of distribution sales of 1.5 billion euros, almost five times more than the 350 million expected this year. "One third of our growth comes from the drive. This format is already 1.4% of our turnover, more than double a year ago, "according to Michel-Edouard Leclerc.

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The U.S. employment under the microscope

In addition to the announcement of the ECB, investors have ignored another bad news when they were expected to decline, weekly jobless claims rose in the United States during the week to September 3, at 414,000 against 412,000 (revised) the previous week. Also across the Atlantic, the trade deficit to have significantly declined in July to $ 44.8 billion after two consecutive months above 50 billion, with an unexpected surge in exports.In addition, U.S. inventories of crude oil fell more than expected last week, revealed the U.S. Agency for Energy Information (EIA). They fell 3.96 million barrels to over 353 million, while economists had forecast a decline of 1.9 million barrels.

Two discourses are also highly expected on Thursday and will weigh heavily on the next sitting: those of Ben Bernanke and Barack Obama. The Fed chief will speak at the Economic Club of Minnesota. Investors await details about how the Fed intends to support the economy. This intervention will follow the publication yesterday of its Beige Book, which again reported a moderate growth. Above all, the U.S. president will speak on Congress to 1 am, French time, on employment and growth.It should detail a plan for employment that would reach $ 300 billion, raised yesterday by the U.S. media.

In France, growth in employment has slowed

In France, INSEE announced that the dealer paid employment decelerated in the second quarter.Principally market sectors have created a total of 33,300 jobs over the period April to June, from 78,300 in the first three months of the year, an increase of 0.2% against 0.5% the previous quarter.

The trade deficit widened further in July, reaching 6.46 billion euros in seasonally adjusted data, weighed down by a rebound in imports, Customs officials said Thursday.

Moreover, according to the OECD, economic growth in developed countries could slow sharply, see stalling in the second half and central banks must be prepared to ease monetary policy by lowering interest rates or intervening on markets.The Organization for Economic Cooperation and Development predicts that growth in the G7 should not exceed 1.6% annualized in the third quarter and is expected to fall to 0.2% over the last three months of year. In France, activity is expected to increase only 0.9% and 0.4% annualized, against 1.8% and 1.9% previously expected.

On the currency side, the euro continues to widen its losses: the European currency fell to 1.3945 dollars, its lowest level since July 12.Oil, he, rising as a result of the prolonged interruption of production in the Gulf of Mexico due to tropical storm: a barrel of "light sweet crude" for delivery in October gained 41 cents to 89.75 dollars a barrel of Brent North Sea crude for October delivery takes 18 cents to 115.98 dollars in morning trading.

Values ​​to follow on Thursday

• Banking

Banks react well to the image of Natixis (2.64% to 2.64 euros), which completes the session ahead of CAC 40 instant payday loan.For their part, Societe Generale gained 0.67% to 19.510 euros, BNP Paribas rose 1.86% to 32.230 euros and Credit Agricole rose by 1.93% to 5.858 euros.

• Areva (-1.40% to 20.475 euros)

The French nuclear group Areva said Thursday was ready to process the spent fuel still present on the site of Fukushima and propose to the Japanese government and the company Tepco lasting solutions to manage the post accident.

• Gemalto (5.61% to 35.475 euros)

The title leads increases the SBF 120, the group is in the midst of "road show", between August 26 and September 15, analysts point out. The action bounces also important on a technical device, which accentuates the rise in the stock, analysts note charts.Since August 25, the title was up over 13%.

• EADS (-1.07% to 21.640 euros)

The group is ready to dip deep into a war chest of $ 16 billion (11.3 billion euros) to finance its expansion in the U.S. and is in preliminary discussions with several potential targets, said Wednesday its chief executive for North America.In addition, the European missile manufacturer MBDA, in part by EADS, would be forced to reduce its workforce by 400 jobs by 2015, according to La Tribune.

Airbus, a subsidiary of EADS, is also considering a third increase its production capacity in one of its scenarios for 2018 to meet demand, the success of the A320 Neo scarce slots delivery before 2020, The Tribune reported Thursday.

• TF1 (-0.53% to 10.285 euros) and EuropaCorp (-0.91% to 3.26 euros)

The two groups announced Wednesday the signing of a Framework Agreement for development to produce the series in English for television.

• Ipsos: -3.27% to 26.605 euros

The group has launched a capital increase in cash of approximately 200 million euros to finance the purchase of Synovate.

• GDF Suez: 0.10% to 20.510 euros

The group will transfer to the Italian ENI participation of 10.4% in gas fields in the North Sea to pay off debt, reported Thursday Les Echos.

• Technip: 2.12% to 67.29 euros

In consortium with National Petroleum Construction Company (NPCC), the group won a contract worth about $ 500 million for engineering, procurement and construction of the project Satah Full Field Development, a field located 200 km northwest of Abu Dhabi (UAE).

• Sanofi: -1.27% to 49.29 euros

Genzyme, the biotechnology laboratory of the U.S. bought by the French group, was unable to deliver its drug Fabrazyme in August, although it promised to doctors and patients to meet this deadline.U.S. regulators have made public Wednesday letters from Genzyme dated August 26 and 25 where the laboratory apologizes to its customers and for people with Fabry disease, a rare genetic disease, for "any confusion and disturbance "caused by the delay.

• France Telecom: + 1.36% to 12.315 euros, Vivendi: 0.16% to 16.090 euros

The new tax passed by the government as part of the new austerity plan should give priority, penalize these two groups, according to Les Echos. France Telecom should be paid to these measures between 300 and 500 million. Vivendi would see him, his taxes increased from 250 to 400 million.

The spring is not new. But there are still underfoot. Saint Moret, Mousline, Vichy Celestine, Lustucru, Lesieur … There are countless brands, often food, using this old trick to get back in the race. This product group to be so fond of nostalgia owes nothing to chance. The industry has gone through many health crises. The housewife needs to be reassured.And brands, competition from products distributors, have to improve their image in order to justify their high prices.

A 2002 study by two American academics confirmed that nostalgia was a powerful emotional lever called to grow with the aging baby-woofer. Their results have shown that using referents nostalgic brands have a better image than those that do not appeal to that feeling.

On television, the technique is primarily to take the music of the original ad of the 1970s or 1980s that rocked the children of the seventies, today's young parents sensitive to these songs that remind them of advertising time blessed carelessness. With some adjustments. The film Mousline of 2010 shows the ingredients of the musical saving account payday loan.But if, in 1976, the mother served mashed six charming darlings, round the table was reduced to three children in 2010, and the text has changed. In the original version, the mother is "sure that everyone takes." In 2010, the spot shot by Gerard Jugnot and designed by Publicis Conseil, it is "sure what is inside." The campaign to Mousline to regain 5 points of market share.

Semantic shift

Same recipe for Lesieur, in an adaptation even more telling. Last April, the brand has unearthed an oil spot in 1986 and its slogan "No error is Lesieur" to boost sales. The working woman who claimed "I want it all," "be any more chew and chew," always wants everything. But differently.The liberated woman is a woman become concerned about their well-being which means "all full of omega 3 to take good care of me, know where it comes from, how cultivated by hand."

If it is informative, the semantic shift should not obscure the true function of nostalgia. "Operating a legendary signature allows us to reach levels of memory that the current fragmentation of audiences now makes it inaccessible," said Frederic Raillard, co-founder of the agency Fred & Farid, originally campaigns Le Rustique and Lesieur.

A year ago, the Martians of the pub Lustucru conducted by Stephen Chatiliez in 1984. (Photo credits: DR)

Myths are they indestructible? Thirteen years after a first attempt, Volkswagen is launching another reinterpretation of the famous Beetle, this time registering much in the trend néorétro. The success of the Fiat 500 and Mini gave ideas in Wolfsburg, which has for her global ambitions.The car, made only in Mexico, will finish tailored to tastes of American consumers (60% of estimated sales), Europe, and now Chinese.

The signing of the employment contract that binds the IMF is only a formality in a schedule also responsible for Christine Lagarde. The high point of his first day will be his speaking before hundreds of employees of the fund, meeting in the Great Hall of the headquarters of the institution. It has to reassure them, as many are still shocked by the case DSK. It will also seek to give an idea of ​​its priorities for the institution. Not just in terms of mission or positioning in the management of the crisis, but also in terms of the IMF's own recruitment of new employees.

On the occasion of a video already sent to 2400 members of staff, shortly after his selection for the post of general manager, Christine Lagarde had said such plans to work towards greater geographical and cultural diversity recruiting experts and economists. Focusing on the practical experience of new frameworks of the IMF in implementing restructuring programs or tax reforms, for example, would increase the credibility of the recommendations proposed by the politically painful monetary institution. "Imagination" and "creativity" are also themes that are dear to him and she wants to illustrate the dirty work of the IMF under its authority.

Since it is not an economist, a certain mystery hangs over the momentum it intends to teams working on the programs and conditions imposed on countries in need in exchange for IMF aid. The way she surrounds herself and her first decisions especially in the hot folder of the Greek crisis will give guidance on the meaning it gives to the "moderate liberal" that it claims.

In addition to this "town hall meeting" held in the headquarters staff who will have the opportunity to ask him questions directly, Christine Lagarde spent his first day on the IMF to meet the 24-member board of directors, as well as to better acquainted with the management of the multilateral organization. This is all the department heads of the IMF with which it will have to work on Wednesday.

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– Accenture: Damien Lasou, global head of aerospace and defense business

"The maps of the global civil aviation will not be reshuffled before 2030 paperless payday loans."

Faced with the duopoly of Boeing and Airbus, builders from China (Comac), Russia (Sukhoi), Brazil (Embraer), not to mention Canada's Bombardier, are on different scales tickle the two global giants, including the huge market for short or medium haul 150 to 250 seats. Investing heavily, these manufacturers already have an advanced engineering, technology, capital, a roadmap structured and ambitious.

But can they really change the face of global civil aviation? In the short term, the answer is no. At minimum, twenty years will be needed. Faced with the historical experience of the manufacturers, it is going to have to innovate them, face significant challenges but also invest in the long term.
Damien Lasou.

In an interview with the magazine Challenges, CEO of Total, Christophe de Margerie said that the discussion on the draft second EPR Penly was "stopped". While the site was started in 2014, the officer told the magazine: "There was a timeline, potential dates, there is more."The oil group tracks the project closely he has a stake of 8.33%.

Vincent Beaufils, editor of Challenges, and stated in a blog that "the public inquiry into the construction of the EPR, which was scheduled from 1 June to 15 July this year, no longer seems to be Totally news.

The project is "absolutely not blocked," said Wednesday afternoon the Industry Minister Eric Besson, interviewed on the subject. At Bercy, it is claimed that the appraisal is ongoing and that the public inquiry was simply delayed. At EDF, we are assured that the "decree authorizing creation" of the future reactor is in preparation no fax payday loans.However, this is an administrative step, well in advance of a concrete decision for investment.

A political decision

Lefigaro.fr contacted, a spokesman for Total said however: "Total continues to participate in this project alongside our partners, including EDF. Total also said it remains on the lookout for new project in the field of nuclear energy "we are experiencing active standby in the nuclear field," said the spokesman.

The decision whether to continue the project of the EPR Penly depends primarily on political choices. For now, the president reiterated yesterday in Gravesend that France will "continue to invest in nuclear power." France will she really need the 1600 megawatts of power supplied by a second EPR? The issue is not new and arose even before Fukushima.The answer will depend, among other things, the possible closure of old reactors, and development of renewable energy and "sobriety énergétque" mentioned yesterday by Nicolas Sarkozy.

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