The electronic book continues to gain ground. At Amazon, he would now sells more than bound books. For every 100 paper books (not pocket size) sold over the last three months in the U.S., Amazon has distributed 143 books for the Kindle, the eBook reader, and up to 180 in June, according to a statement released Monday evening . Throughout the first half of the year, Amazon has sold three times as many Kindle books for the reader that during the first six months of 2009. A performance rated as "breathtaking" by Jeff Bezos, CEO and founder of Amazon, which states that electronic books are Kindle radius less than three years.
EBooks are however still far from having devoured the paper. Because Amazon knows how to handle the numbers.His statement refers only to bound books, which represent 35% of sales in the U.S., according to statistics released earlier this year by the New York Times. The majority of the market (56%) remains in effect owned by the paperbacks, the mail is not yet come to supplant. Similarly, Amazon is still showing blur on sales of Kindle. His statement refers to "millions of readers" and sales that have "accelerated every month," without providing precise data. According to Jeff Bezos, the recent decline in the price of the device, starts at $ 189 U.S. was a "turning point".
The display of numbers for Amazon comes as rival Apple becomes more urgent. According to the projections of Caris & Co., he should sell 3.7 million Kindle during all of 2010, when three million iPad have already been sold.Equipped with software for reading digital books, iBooks, Apple tablet can replace the Kindle, even if the screen is more tiring for the eyes during prolonged reading. According to Jeff Bezos, the threat is exaggerated, however. In an interview with Fortune, he asserted that the two products do not play in the same category. And stressed that the "mission" of Amazon was selling digital books for all terminals. Including Apple's.