Twitter's business model is taking shape. Soon, advertisements will appear in the search microblogging site, announced Tuesday its co-founder Biz Stone. According to a system already proven by Google, advertisers choose the keywords that they want to be involved. The restaurant chain Starbucks for example, might display its advertisements to members seeking Twitter messages on coffee. Best Buy, Red Bull, Sony Pictures and Virgin America will be among the first customers.
Constantly re-launched on this subject since the hearing was taken off (22.3 million visitors in March according to comScore), Twitter has taken a year before agreeing to introduce advertising on its site.Away from the need thanks to a recent fundraising of $ 100 million, it began to reap revenues fall by selling to Google and Microsoft with a privileged access to his messages, estimated in December to $ 25 million . On several occasions, its leaders have promised the arrival of paid features, reserved for advanced users, and said they were working on an integration of the original advertising.
In this context, the announcement of the day is only a first step, a test. Twitter will first observe the degree of interaction among its members with new ads. This "resonance" will be calculated based on the number of clicks on links in the ads and their quotes ("retweets") by other Internet payday loans. The messages that work less well will be removed without being charged.Twitter thinking about new modes of payment, which are still being defined. For now, the messages will be sold by number of impressions.
Influence conversations
The other change will come from integrating the messages directly into the stream of "tweets", and not just in search results, even if users do not follow the advertisers. Better evidence, these ads will behave like any other message and will be displayed by date of publication. They will appear both on websites and third party software. In preparation for this integration, Twitter has announced the acquisition last week of Tweetie, a popular application for "tweeter" for an iPhone.
According to Twitter, these advertisements must be original and creative to emerge in the flow of messages.They may report such promotions, such as practical Dell, which generated $ 3 million in sales on the site since 2007 with his account Delloutlet. While firms already have tools to monitor reception of their products on social networks, ads will also affect the talks. A movie studio may well insert advertising between bad reviews of his films.